Hey 👋

I'm Diego Cuevas — a product designer in Austin. I work on the complicated middle of software: the tools and systems people use all day.

Great UX is making people feel in control.
My design principle
Impact +38% task completion after the redesign
A workflow only one person can run is a bottleneck.
My design principle
Impact −62% support tickets in the first quarter
Design systems buy consistency — never at the cost of the user.
My design principle

The Avid Observer · a designer persona in the Oscillate universe